10 Steps to Launch a Course on Kajabi


Whether you’re building a content-based business or simply want to create passive income streams, an online course is an excellent idea. Unlike traditional courses in which you’re present for every lesson, Kajabi courses allow you to share your expertise 24/7. For a full-featured course platform that integrates with your email marketing, look no further than Kajabi. Here’s how to get started with your very first course. 

Step 1. Develop Your Course Content 

Before you start digging into Kajabi, map out your course and target personas. The more you can plan out in advance of uploading content to the Kajabi learning platform, the better. You’ll need to connect your material across different parts of the platform, so it’s worth your time to fully flesh out your course before logging on.

In the Information Age, people are often reluctant to pay for content they could find for free. You should have a deep understanding of your ideal students...

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Transactional Email vs Marketing Email: What's the difference?

Today inboxes are flooded with emails and users don’t really know when something is a transactional email or a marketing email but it’s important if you are delivering email to know the difference. 

The regulations around each of these types of emails are different so it’s important to get it right. Fortunately, it’s not difficult to understand the difference.

Transactional Emails

Email sent from one sender to one recipient, usually related to account activity or a commercial transaction. Examples include password reminder emails, purchase confirmations, and personalized product notifications.

Here are some examples:

-      password reminder emails

-      purchase confirmations

-      personalized product notifications

These do not require the same compliance as marketing emails.Think of these as the emails that go out AFTER a purchase.

Marketing Emails

The use of email to promote a business’s...

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Is Email Marketing Still Effective in 2021?


In a world of Snapchat, TikTok, Clubhouse, and countless other social platforms, it’s tempting to imagine that traditional digital marketing is on its way out. Are email newsletters, websites, and plain old Facebook too old-school?

Many people consider email marketing to be the original form of digital marketing, and it’s stood the test of time. There are so many ways people can engage with a brand, but studies show the one place they consistently check is their email.

Still, the question remains: does email marketing still work? It may need some tweaking to be effective in 2021. Let’s take a look.

A Flood of Emails

As you may have noticed, in 2020, more brands shifted to a heavy digital/virtual presence due to the pandemic. Even brands that were already big on e-commerce and e-marketing were ramping up their efforts to connect with people who were bored at home. But even though more people are resuming (semi-)normal activities, email-checking is a nearly...

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Best Practices for Email List Management

So, you’ve been growing your mailing list and are delighted with the results. Now you face a new problem: you’ve got hundreds of email addresses captured from various sources, with zero organization scheme to manage them. How can you target different people on your list with the right messages? What happens if addresses on your list go bad? And how can you reduce the dreaded unsubscribes? 

Understanding how to manage your email marketing lists will not only help you keep your subscribers engaged, but also save yourself the headache of dealing with an unwieldy spreadsheet. Here are the best practices you should adopt to keep your lists healthy and happy.

Segment Automatically

If you’re collecting email addresses from a single source and don’t need to send out various funnels to your subscribers, you can probably get away with an unsegmented list. Most businesses, however, don’t meet this requirement. You have new leads, abandoning leads, existing...

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Email Analytics: The Definitive Guide to Email Marketing Metrics

Email Marketing Analytics: The Definitive Guide to Email Marketing Metrics

Meta description: Open rate, CTR, click-to-open rate...knowing how to analyze your email marketing campaigns can be tricky. Here are details on each metric and how to improve. 


Target keywords: email marketing analytics, email marketing open rates, open rate benchmarks, bounce in email marketing, click-to-open rate, email clickthrough rate formula 


It’s not always easy to understand how your email marketing campaigns perform. Which is more important: open rate or clickthrough rate? Is it always a bad thing when someone unsubscribes? Many people have major misconceptions about their email marketing analytics, leading them to make poor decisions in their campaigns.

The truth is, your metrics are only half the story. To get better results from your email marketing, you need to know how to analyze those numbers. If you don’t know how to put a metric in the context of your...

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7 Email Marketing Tips to Boost Holiday Sales

This year, marketers are facing an unusual holiday season: it’s the end of what many have described as the worst year in recent history, while economic struggles and the COVID-19 pandemic continue to impact people’s lives. Consumers are eager to make the most of their holidays, and that means it’s more important than ever to connect with them. Despite the economic impact of the pandemic, the upward trend of online holiday shopping is expected to continue. Here are eight tips for your holiday marketing campaigns.

Focus on Human-Oriented Content 

After months spent indoors and with the holidays fast approaching, people are craving human connection now more than ever. Give them what they want: send emails that feature real photos and videos of their fellow customers, as well as your team! Here are some ideas:

  • collect user-generated content via social media, e.g. ask people to share selfies with one of your products, then feature your favorite submissions in your...
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Organize your SOCIAL PROOF [that’s fancy talk for recommendations] 

Getting together social proof makes a lot of people uncomfortable but it doesn’t have to be too complicated. You can increase credibility and by showcasing positive feedback from happy customers/clients.

Here’s a quick checklist to get you started:

1] Identify your biggest fans … on Mailchimp each contact has an engagement rating and your social media or email platform probably has something similar.

2] Request feedback at the right time. After successfully completing a project or milestone and always after any workshop or webinar.

3] Provides some prompts like these questions:

  What things have changed since working with us?

  Can you describe how it feels to see that change?

  Do you have any metrics to quantify the changes?

  Can we use your photo and name along with your feedback?


4] Offer to provide a template to make it easier for them to see and understand what is helpful to you.

5] Keep it short - a good referral is one...

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Your Ultimate Checklist for Black Friday Prep

It’s been a good year for online selling, and this year, the holidays are going to push the numbers even higher. Black Friday is the unofficial start of the holiday shopping season. Is your business ready for it?

With so many brands promoting online sales and trying to make up for poor earnings during the pandemic, it’s crucial to have a strong connection with your email subscribers. Getting right into customers’ inboxes will help you cut through the noise. However, a poorly executed marketing campaign could backfire, which is definitely not something you want for the holiday season! 

Here’s my holiday email marketing guide to prep your email campaigns for Black Friday — and get ready to run your best holiday campaigns ever!

Prune Your List

Black Friday email campaigns tend to suffer from poor open rates. It’s no surprise: more than 95 million emails go out every day from Thanksgiving to Cyber Monday! However, when it comes to clickthrough...

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How to Grow Your Email List Quickly: Top 3 Proven Ways to Get Subscribers

Another holiday season is upon us — and this year, it’s more important than ever to laser-focus on your audience for your seasonal campaigns. Experts expect online shopping to be bigger than ever. But, If you don’t stand out, your messages will likely drown in an unprecedented sea of digital marketing content.

Now is the time to act if you want to get active, engaged subscribers on your email marketing lists. No need to panic about where to get email marketing lists or how to convince people to subscribe. Here are proven ways to grow your email list fast

Create a Can’t-Miss Lead Magnet

Everyone knows that a lead magnet is a great way to build your list. Naturally, that means every brand now has one. These “freebies” are cluttering the Internet, and it seems as though every website has a pop-up begging for your email address. The problem is, these lead magnets tend to be stuffed with generic content that could easily be discovered with a...

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What Is a Buyer Journey and Why You Should Create One?

Every single purchase happens at the conclusion of a buyer journey. Yes, even your impulse buys on Amazon. No matter what you need, you go from learning about a product to deciding to hand over your money. And if the decision seems easy, that’s because someone successfully sold their product to you. As a business owner, it’s important to flip the script and envision how your customers move from Awareness to Decision. This is the buyer journey, and understanding how it works for your target audience is crucial to your business’s success.

The Steps in a Buyer Journey

It may seem excessive to call the buying process a journey, but that’s typically what it is. Just as in our favorite adventure stories, the hero (your customer) starts out on a quest to solve a problem. As they seek a solution, they encounter the usual characters: the villain who’s making the problem worse, the wise guide who helps them along, and the magical amulet (or whatever) that will...

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