Getting together social proof makes a lot of people uncomfortable but it doesn’t have to be too complicated. You can increase credibility and by showcasing positive feedback from happy customers/clients.
Here’s a quick checklist to get you started:
1] Identify your biggest fans … on Mailchimp each contact has an engagement rating and your social media or email platform probably has something similar.
2] Request feedback at the right time. After successfully completing a project or milestone and always after any workshop or webinar.
3] Provides some prompts like these questions:
👉 What things have changed since working with us?
👉 Can you describe how it feels to see that change?
👉 Do you have any metrics to quantify the changes?
👉 Can we use your photo and name along with your feedback?
4] Offer to provide a template to make it easier for them to see and understand what is helpful to you.
5] Keep it short - a good referral is one paragraph.
I have one client, a doctor, that has over 450 ⭐⭐⭐⭐⭐reviews on google. If it makes sense for your business you can include a simple request in any follow up email to direct people to where you want them to share public feedback. Google and FB are valuable places for this because they are published by the person providing feedback.