How to Create Great Emails that People Will Read and Click

Email marketing is one of the oldest and most effective forms of digital marketing. Naturally, that means that every business wants to do it. With an average return of $38 for every $1 spent, email is an inexpensive way to get your brand right into your target customers’ inboxes. Unfortunately, you’re competing with dozens of other companies, and consumers are unforgiving toward emails that may or may not deliver value to them.  So, how can you stand out from the crowd? It takes a combination of compelling email marketing design and a bit of psychology. Here are the key elements of emails that people will actually read and click on.

How to Boost Open Rates with Great Subject Lines

First things first. Your email is one among many. Most people are never able to achieve the elusive “inbox zero,” but in their attempts, they’ll quickly delete any email that doesn’t strike their interest. How do they make these snap judgments? You guessed it: the...

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