Transactional Email vs Marketing Email: What's the difference?

Today inboxes are flooded with emails and users don’t really know when something is a transactional email or a marketing email but it’s important if you are delivering email to know the difference. 

The regulations around each of these types of emails are different so it’s important to get it right. Fortunately, it’s not difficult to understand the difference.

Transactional Emails

Email sent from one sender to one recipient, usually related to account activity or a commercial transaction. Examples include password reminder emails, purchase confirmations, and personalized product notifications.

Here are some examples:

-      password reminder emails

-      purchase confirmations

-      personalized product notifications

These do not require the same compliance as marketing emails.Think of these as the emails that go out AFTER a purchase.

Marketing Emails

The use of email to promote a business’s...

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Organize your SOCIAL PROOF [that’s fancy talk for recommendations] 

Getting together social proof makes a lot of people uncomfortable but it doesn’t have to be too complicated. You can increase credibility and by showcasing positive feedback from happy customers/clients.

Here’s a quick checklist to get you started:

1] Identify your biggest fans … on Mailchimp each contact has an engagement rating and your social media or email platform probably has something similar.

2] Request feedback at the right time. After successfully completing a project or milestone and always after any workshop or webinar.

3] Provides some prompts like these questions:

  What things have changed since working with us?

  Can you describe how it feels to see that change?

  Do you have any metrics to quantify the changes?

  Can we use your photo and name along with your feedback?

 

4] Offer to provide a template to make it easier for them to see and understand what is helpful to you.

5] Keep it short - a good referral is one...

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How to Create Great Emails that People Will Read and Click

Email marketing is one of the oldest and most effective forms of digital marketing. Naturally, that means that every business wants to do it. With an average return of $38 for every $1 spent, email is an inexpensive way to get your brand right into your target customers’ inboxes. Unfortunately, you’re competing with dozens of other companies, and consumers are unforgiving toward emails that may or may not deliver value to them.  So, how can you stand out from the crowd? It takes a combination of compelling email marketing design and a bit of psychology. Here are the key elements of emails that people will actually read and click on.

How to Boost Open Rates with Great Subject Lines

First things first. Your email is one among many. Most people are never able to achieve the elusive “inbox zero,” but in their attempts, they’ll quickly delete any email that doesn’t strike their interest. How do they make these snap judgments? You guessed it: the...

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